Thanks for inquiring about my rates!  Project specifics can vary greatly.  Below is a range for different voiceover services, but please feel free to request a custom quote. All prices are based on the GVAA Rate Guide.

TV Broadcast
*All rates are for one spot only and include session fee and usage fee for the time period specified for spots from :15 – :90. The rate is negotiable for multiple spots. Renewable option at +10-20% of original rate.
Local Markets (One City or State, NO Major Markets) Standard Rates Notes
3 Months $350 – $650 Usage is limited to the time period and market specified (ex: Las Vegas, Cincinnati, San Antonio, Kansas). Does not apply to major markets (example: Los Angeles, Chicago). For major market rates, see Regional and National sections. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months 700 – $1250
1 Year $1,100 – $1,300
Regional Markets (2-3 States, International only, or 1 Major Market) Standard Rates Notes
3 Months $400 – $575 Usage is limited to the time period and market specified. Rates for a single Major Market (Los Angeles, Chicago, New York) may be quoted like a regional market because of their large size. Rates may vary depending on size of specific Major Market. Consulting an agent is recommended to ensure proper rate. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months $900 – $1,100
1 Year $1,350 – $1,850
National (4+ States, No Major Markets, or Cable Only) Standard Rates Notes
3 Months $625 – $1,150 Usage is limited to the time period specified. TV Broadcast usage only. Does not include any major market (example: Los Angeles, Chicago). Does not include Internet/Web, or Social Media usage.
6 Months $1,400 – $2,300
1 Year $2,400 – $2,900
National (4+ States With Up To All Major Markets) Standard Rates Notes
3 Months $1,125 – $1,400 Usage is limited to the time period specified. Major markets may be included. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months $2,400 – $2,900
1 Year $3,000 – $3,750
Network (1 Specific Network Only) Standard Rates Notes
3 Months $1,300 – $1,600 Usage is limited to the time period and network specified. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months $2,750 – $3,350
1 Year $4,150 – $5,200
TV Tag Local (1 State) Standard Rates Notes
3 Months $150 – $200 No major markets included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months $275 – $400
1 Year $375 – $525
TV Tag Regional (2-3 States, or International Only, or 1 Major Market) Standard Rates Notes
3 Months $200 – $250 No major markets included (ex: Los Angeles, Chicago).Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months $350 – $500
1 Year $450 – $600
TV Tag National (4+ States, NO Major Markets) Standard Rates Notes
3 Months $225 – $325 No major markets included (ex: Los Angeles, Chicago).Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months $450 – $600
1 Year $600 – $800
TV Tag National (4+ States, WITH Major Markets) Standard Rates Notes
3 Months $275 – $375 Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months $525 – $725
1 Year $775 – $875
In Show Narration Standard Rates Notes
Cable In-Show Narration $1,375 – $2,350 $1,500 – $2,500 common for popular shows. Buyout limited to 1 year of cable TV use only. DOES NOT include Internet/Web, or Social Media usage.
MNEMONICS (Example: Got Milk? Yahoo!!!, Let’s Go Places) Standard Rates Notes
Average Rate $875 – $45,000 Mnemonic rates vary widely depending on brand and usage.
Point of Sale (Gas Stations & Grocery Stores) Standard Rates Notes
Usage is based on TV Broadcast Use “TV Broadcast” Rates Above Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown. Does not refer to voice over for automated check outs.
TV Commercial VO – Web Usage Add-On Standard Rates Notes
Based on Type of Usage. See “Web Usage” Rates Section Below for Rates and Usage Terms
PSA’s Standard Rates Notes
:60 or less $375 – $500+
Radio Broadcast
*All rates are for one spot only and include session fee and usage fee for the time period specified for spots from :15 – :90. The rate is negotiable for multiple spots. Renewable option at +10-20% of original rate.
Local Markets (1 City or State, NO Major Markets) Standard Rates Notes
3 Months $225 – $300 Usage is limited to the time period and market specified (Las Vegas, Cincinnati, San Antonio, Kansas). Does not apply to major markets (example: Los Angeles, Chicago). For major market rates, see Regional and National sections. Radio Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months $400 – $450
1 Year $775 – $950
Regional Markets (2-3 States, International Only, or 1 Major Market) Standard Rates Notes
3 Months $300 – $425 Usage is limited to the time period and market specified. Rates for a single Major Market (Los Angeles, Chicago, New York) may be quoted like a regional market because of their large size. Rates may vary depending on size of specific Major Market. Consulting an agent is recommended to ensure proper rate. Radio Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months $500 – $700
1 Year $950 – $1,100
National (4+ States, NO Major Markets) Standard Rates Notes
3 Months $375 – $500 Usage is limited to the time period specified. TV Broadcast usage only. Does not include major markets (Los Angeles, Chicago, New York). Does not include Internet/Web, or Social Media usage.
6 Months $800 – $950
1 Year $1,250 – $1,300
National (4+ States WITH Major Markets) Standard Rates Notes
3 Months $550 – $700 Usage is limited to the time period specified. Major markets may be included. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months $1,125 – $1,300
1 Year $1,500 – $1,800
Radio Tag – Local (1 State) Standard Rates Notes
3 Months $150 – $200 No major markets included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months $250 – $375
1 Year $350 – $475
Radio Tag – Regional (2-3 States or International Only, or 1 Major Market) Standard Rates Notes
3 Months $200 – $225 No major markets included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months $300 – $425
1 Year $450 – $600
Radio Tag – National (4+ States, NO Major Markets) Standard Rates Notes
3 Months $200 – $275 No major markets included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months $400 – $550
1 Year $525 – $650
Radio Tag – National (4+ States, WITH Major Markets) Standard Rates Notes
3 Months $250 – $325 Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months $400 – $600
1 Year $625 – $800
Radio Commercial VO – Web Usage Standard Rates Notes
Based on Type of Usage. See “Web Usage” Rates Section Below for Rates and Usage Terms
Streaming Radio Standard Rates Notes
See Web Usage – Internet Radio for Rates and Usage Terms
Radio Dramas Standard Rates Notes
Non-Principal Actors $325 – Half Day Rate Up to 4hrs
Principal Actors $775 – Half Day Rate Up to 4hrs
PSA’s Standard Rates Notes
:60 or less $400 – $500+
Web Usage

Web Usage

Commercial Web Only – Paid Placement, Pre-Roll Standard Rates Notes
8 Week Usage $425 Includes usage on client’s website. Restricted to web usage only, NO TV Broadcast.
6 Month Usage $575 – $850
1 Year Usage $1,300 – $2,700
Social Media Usage Standard Rates Notes
1 Year Usage – Paid Placement $725 – $1,800 No other web usage included. This includes paid placement/ads including but not limited to: boosted posts, sponsored ads, pre-roll, and mid-roll ads placed on Facebook, Instagram, Linked-In, Twitter, or any other social media channel. May be used as an add-on to TV Broadcast buys.
1 Year Usage – NOT Paid Placement (Company Social Media Channels) $500 – $900 No other web usage included. NO Paid Placement. Only to be used for company social media channels. May be used as an add-on to TV Broadcast buys.
Non-Commercial – Web Videos (Ex: Company Website, Product, Instructional, & Informational Videos) Standard Rates Notes
1 Year Usage $300 – $1,600 Up to 5 mins Max
Internet Radio – Streaming Radio (Ex: iHeart Radio) Standard Rates Notes
3 Months Usage (15-60 sec spot) $300
6 Months Usage (15-60 sec spot) $500
1 Year Usage (15-60 sec spot) $875
Explainer Videos Standard Rates Notes
Up to 90 seconds $275 – $500 Explainer videos are no more than 90 seconds long, are public facing, educate consumers, and focus on explaining a business idea. The content may be an explanation of what a specific product is or a how a service works. The rate specified is per video and allows usage on: a company-owned website, company owned youtube channel, and company owned social media platforms. Does NOT include Paid Placement for web usage (no boosted posts, pre-roll or web ads). After 90 seconds quote is based on General Narration rates, Lobby Viewing Explainers (non-broadcast section) or Non-Commercial Web Videos (in the web usage).
2-5 year usage is recommended.
Bulk Per Video Rate $225 per video with up to 175 words. Additional $25 for each 100 words thereafter. Single video usage only. DOES NOT include TV, broadcast, or any additional internet/web advertisement usage.
Internet Radio – Closed Platform Radio (Ex: Pandora, Spotify, Apple Music) Standard Rates Notes
3 Months Usage (15-60 sec spot) $300 Covers usage for multiple closed platforms (non-streaming radio)
6 Months Usage (15-60 sec spot) $550 Covers usage for multiple closed platforms (non-streaming radio)
1 Year Usage (15-60 sec spot) $875 Covers usage for multiple closed platforms (non-streaming radio)
Digital Greeting Cards Standard Rates Notes
Perpetual Usage $675 – $875
Podcast Standard Rates Notes
Intro/Outro $250 – $350
YouTube Content Standard Rates Notes
Character Voices – Animated Videos < 1min $75 – $200/character
Character Voices – Animated Videos > 1min $400 – $875/character
Narration: 3-5 Min Episodes $675 – $900 3-5 mins is approx. 500 – 1,000 words. Average Rate applies to channels with under 500,000 avg views. High Rate applies to channels with over 500,000 avg views. Add $250 per additional 250,000 avg views.
Channel Intro/Outro $400 – $1850 As Channel gains subscribers, incremental increases in the rate. New markers for how many subscribers the channel has every six months and rate increases accordingly over time. For a high volume channel with millions of subscribers, ideal quote would be around $1,000 – $2,000.
Non-Broadcast
Corporate & Industrial VO
– Finished Minute Scale Standard Rates Notes
1-2 min $300 – $400 Single video usage only. Includes editing and file naming/splits. DOES NOT include TV, broadcast, or any additional internet/web advertisement usage. Industrial can command higher rates based on complexity of industry or subject matter.
3-5 min $375 – $500
5-10 min $500 – $600
10-15 min $550 – $700
15-20 min $650 – $850
20-30 min $900- $ 1,300
30-40 min $1,175 – $1,675
40-60 min $1,575 – $2,200
– Recording Time Scale Standard Rates Notes
Internal (Corporate/Industrial) $475/1st hr, $225/hr after Full Buyout Rate.
Pick Ups (per 30mins in session) $100 absolute minimum session fee / $150 for new client minimum Rate is PER 30mins in pickup session. Flexibility allowed for short pickups or client relationship.
Retake-Entire Script 1st 60 mins $475/1st hr, $225/hr after Full Buyout Rate.
Retake-Entire Script Each Additional 30 mins $225 Full Buyout Rate.
Explainer Videos Standard Rates Notes
Single Video – Up to 90 seconds $275 – $500 Explainer videos are no more than 90 seconds long, are public facing, educate consumers, and focus on explaining a business idea or service. The content may be an explanation of what a specific product is or a how a service works. Rate listed is per video and includes usage on: company-owned website, YouTube channel, and social media platforms. Does NOT include Paid Placement for commercial broadcast and/or web usage including but not limited to: boosted posts, sponsored ads, pre-roll, mid-roll, or other web ads. After 90 seconds quote based on General Narration rates, Lobby Viewing Explainers (non-broadcast section) or Non-Commercial Web Videos (web usage section). 2-5 year usage is recommended. Does not include editing.
Bulk Per Video Rate $225 per video with up to 175 words. Additional $50 for each 100 words thereafter.
Kiosk Use (Non-Retail) Standard Rates Notes
Full Buyout $500/1st hr, $250/additional hr Non-Retail references “not selling a product” – Museums, Zoos, Educational Kiosks, etc.
Lobby Viewing Standard Rates Notes
Explainer $500/1st hour, $250/hr additional Video explainer about the service provider. Not selling a specific product.
Retail Refer to TV broadcast rates Selling a specific product or service. Rates should mirror standard TV broadcast rates and usage terms.
Airport Announcement (Public Facing) Standard Rates Notes
Airport Announcements Narration $1,400 – $1,900 per year for the 1st airport / $900 – $1,375 per year each additional airport. Covers up to 2hrs of raw recording time. Add $400/additional raw hour of recording. $200/half-hour for pick-up session(s) No in perpetuity usage. Rates should be charged per year per airport.
Museum Tours – Corporate Educational Standard Rates Notes
Principle Voice, Audio Tour (Industrial – CAT 1) $375 1st hr / $100 each additional 30 mins. Educational and training programs, public relations and promotional programs. Examples: Museums, libraries, classrooms – designed to train and educated. May include exhibitions. Usage in perpetuity.
Talking Statues, Exhibition Voices (Industrial CAT 2) $450 1st hr / $100 each additional 30 mins. Intended for the unrestricted exhibition to the public. Usage of 3 years. (Public locations)
Medical Narration Standard Rates Notes
1-2 min $350 – $550 Includes editing, file splits, naming, delivery, pick ups, etc. Studio & Production charges included in rates. Music, sfx, etc are extra
3-5 min $500 – $600
5-10 min $500 – $650
10-15 min $575 – $750
15-20 min $725 – $950
20-30 min $950 – $1,275
30-40 min $1,225 – $1,725
40-60 min $1,650 – $2,300
Per Word Rates $.22 – $.42/wrd
General Notes: Medical Narration
~ Rates are a guideline and should be adjustable within clients budget. Includes editing, file splits, naming, delivery, pick ups, etc. Mistakes = Free. Studio & Production charges included in rates. Music, sfx, etc are extra
E-Learning
E-Learning Standard Rates Notes
Per Finished Min $20-$50 pfm Includes editing.
Per Word $.18-$.35/wrd Includes editing.  1 hr of work equates to 10k words.
Per Finished Hr $1,400 – $3,200 Includes editing. For smaller projects taking an hour or less to complete
Per Raw Hr $525 – $2,275 RAW recording only. DOES NOT include any editing.
Directed Sessions $400 minimum project total, directed session fee included
General Notes
~ File Splits – Charge $1/split regardless of quote type (pfw, pfh, etc)
~ Usage only covers use for E-Learning. Additional usage compensated separately
~ Talent charges a session minimum of 1-5 minutes finished audio (or 0-750 words) at $250-$400. This accommodates for session set up, script and performance preparation, file export, and clean up and delivery (which is the same regardless of session length). After the minimum has been met, a rate between $.15-$.35+ per word is appropriate depending on the complexity of the project and ease of working with the client.
Animation & Dubbing
Animation – Includes TV, Netflix, Hulu, Amazon, etc Standard Rates Notes
Feature Film, Animation, Animated Series, Direct to DVD $950 – $975 Session Fee per 11-22 minute episode. Covers up to 4 hour session and includes 3 voices. Add 10% per additional voice provided per 10min segment. Usage for cable, streaming based platforms (Netflix, Hulu, Amazon Prime, etc), and channel apps (Disney NOW, Cartoon Network, Boomerang, etc). The rate covers usage on the streaming platform itself ONLY, and does not include additional internet/web usage.
Dubbing Standard Rates Notes
Film/Animation $75 - $175/hr (2hr min)
Video Games / Toys, Games, & Mobile Game Apps
Video Games Standard Rates Notes
Video Games $175-$275/hr (2 or 4hr min) Full Buyout Rate. DOES NOT include TV or broadcast usage. Vocally stressful sessions should be limited to 2-hour sessions.
Toys, Games, & Mobile Game Apps Standard Rates Notes
Toys & Games $425-$650 up to 2 hour session; $200/additional hr
Toys & Games Full Buyout adds $1,000 - $3,000 per product in addition to session fee. Buyout is for toy usage only. Includes usage to show toy speaking in a commercial advertisement featuring the product.
Toys & Games (Demo Products) $200/hr Demo usage only (for invention companies or internal usage). NOT for product usage.
Mobile Game Apps – Character $275-$450 per game –> 1 hr up to 3 voices / $100 per additional voice.
Mobile Game Apps – E-Learning Educational $300 – $400 for 1-5 finished minutes / $550 up to 10 finished minutes
Promo & Imaging
Radio Standard Rates Notes
Local $125 – $325
Regional $400 – $650
National $600 – $850
Station Voice Custom Retainer
TV Standard Rates Notes
Local $150 – $250
Regional $325 – $550
National $700 – $1000
Station Voice Custom Retainer
Trailers Standard Rates Notes
Local – Small Market $150
Regional – Medium Market $300 – $525
National – Large Market $1,450 – $1,950
General Notes
– Rates are Per Spot –> When recording multiple spots in one session, you should be paid per spot
Audio Books
Audiobooks Standard Rates Notes
Non-Union Standard – PFH $300/per finished hour Includes production fees for hiring a professional to edit/master/proof (production add-on approx $75-$125/hr).
IVR/Message-On-Hold
Direct Quote Standard Rates Notes
IVR $150 minimum
$150 + $.75/prompt – $175 + $4/prompt
$.05 – $.25/word, $50 – $175/hr
Message-On-Hold $200 minimum
$90/min, $7 per 3-6 sentence paragraphs
Rates as a “Roster Talent” Standard Rates Notes
IVR & Message-On-Hold Production Houses average rates $10 – $20/paragraph
Others start @ $40 per half hour booth time
Cinema & Events - (Non-Broadcast)
Cinema Usage (1-3 States) Standard Rates Notes
1 Month $275 Non-Broadcast usage ONLY. Cinema usage only.
3 Months $400 – $600
6 Months $725 – $1000
1 Year $1,150 – $1,300
Cinema Usage (4+ States) Standard Rates Notes
1 Month $500 Non-Broadcast usage ONLY. Cinema usage only.
3 Months $750 – $1000
6 Months $1.500– $1.925
1 Year $2.350 – $2,900
Event Video Standard Rates Notes
1 Year $525-$650/1st hr, $250-$325/hr after Non-Broadcast usage ONLY. Examples include conferences, concerts and live events. The client may use the video for up to one year and at as many conferences as they like. Usage is restricted to live events/conference use only. Does NOT include Trade Show usage or Sporting Events. See “Trade Show” rates.
Full Buyout $1,950 – $2,050/1st hr, $900-$1050/hr after Non-Broadcast usage ONLY. Examples include conferences, concerts and live events. The client may use the video indefinitely for conference or live event usage only. Does NOT include Trade Show usage or Sporting Events. See “Trade Show” rates.
Trade Shows / Sporting Events Standard Rates Notes
Single Video Rate for Trade Show or Event – 1 Year $575-$800/1st hour, $250-300/hr. after Non-Broadcast usage ONLY. The client may use the video for up to one year and at as many trade shows or sporting events as they like. Restricted to trade show or sporting event usage only.
Full Buyout $1,850 – $2,000/1st hour, $950 - $1,050/hr after Non-Broadcast usage ONLY. The client may use the video in perpetuity at as many trade shows or sporting events as they like. Restricted to trade show or sporting event usage only.
Add Trade Show or Sporting Event Use (Non-Broadcast) to an Existing Non-Broadcast Buy +15-25% of original session cost Non-Broadcast usage ONLY. Add 20-30% on top of original non-broadcast session buy. Usage mirrors the original usage terms. So if the original buy was for 6 months, the 20-30% covers usage for usage for 6 months. If original buy was a full buyout, the 20-30% covers a full buyout.
Studio Fees & Editing
Studio Fees & Editing Standard Rates Notes
ISDN/Source Connect - separate fee depending on studio booked
Phone Patch $75/connection
Pick Ups Standard Rates Notes
Picks Ups needed Due to Voice Talent Error Files re-recorded and sent to client free of charge
Minor Pick Ups – Under 15 mins $150 minimum or 50% of original rate.
Major Pick Ups – Re-writes & Large Re-Records $225/30 minutes in session New session fee needed. Rate should the same or similar to original hourly or flat rate.